THE OFFICIAL BUGATTI STORE BLOG

baby-iiheritage
Bugatti Baby II Tourbillon Edition in profile, in two-tone blue-grey with a French flag on its side

The Bugatti Baby II Buyer's Guide: Price, Editions and How to Buy

What the Bugatti Baby II costs, the three editions at the Bugatti Store, how buying one works, and the 1926 Baby that inspired it.

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gifts
Champagne Carbon for Bugatti bottle beside its black presentation box

The Bugatti Gift Guide: Gifts for Car Lovers

Official Bugatti gifts for car lovers, from socks, scale models and LEGO® under £50 to champagne and artwork for the collector.

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lego
LEGO Technic Bugatti Chiron Pur Sport 42222, built, in orange and black

Every LEGO® Bugatti Set, Including the Retired Ones

Every LEGO Bugatti set since 2017, from the 3,599-piece Technic Chiron and the life-size drivable Chiron to the sets you can buy today.

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clothingheritagemonaconew collection
La Victoire Monte-Carlo Grand Prix artwork on the back of the Bugatti #1 Monte-Carlo GP varsity jacket

La Victoire: The 2026 Bugatti Collection

A new capsule for 2026 draws on three chapters of the Bugatti story: victory at the first Monaco Grand Prix, the horseshoe grille, and the Château Saint-Jean at Molsheim.

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eyewear
Eyewear That Earns a Second Look

Eyewear That Earns a Second Look

There are accessories you wear, and then there are accessories that do something. BUGATTI's Collection Four sits firmly in the second category. Unveiled in Milan earlier this year, at a private preview during the Milan Eyewear Show, Collection Four is...

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accessories
The New Bugatti EB Coffee Flask - The Perfect Way To Enjoy A Coffee

The New Bugatti EB Coffee Flask - The Perfect Way To Enjoy A Coffee

The Flask That Does the Work There's a version of your morning that runs smoother than it does right now. It starts with your coffee, your matcha, or your iced latte, staying exactly the way you made it, for as...

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clothing
Your Spring Wardrobe with BUGATTI Elegance: Enjoy 15% Off

Your Spring Wardrobe with BUGATTI Elegance: Enjoy 15% Off

Discover Bugatti's spring collection, where elegance meets innovation. From sophisticated t-shirts and distinctive hats to visionary eyewear and luxurious socks, each piece reflects Bugatti's heritage of excellence. Enjoy a limited-time 15% off site-wide from April 27th to May 3rd, and redefine your wardrobe with Bugatti's signature style. Embrace the season with pieces that are masterpieces, inviting you into a world of luxury and performance.

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clothing
Twenty Years. Two Legends. One Moment.

Twenty Years. Two Legends. One Moment.

Twenty years ago, the BUGATTI Veyron didn't just arrive. It rewrote the rules of what a car could be.

To mark two decades of this icon, BUGATTI presents two exclusive limited edition capsules: the Ettore Edition, drawing from the deep blue and polished aluminium of the legendary hyper sports car, and the F.K.P. Hommage, a tribute to the visionary Prof. Dr. Ferdinand Karl Piëch. Each piece is limited to 100 units worldwide, never to be replicated, crafted to be worn and remembered.

Wear the legacy. Explore the full collection.

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clothing
Celebrate 20 Years of Veyron with 20% off

Celebrate 20 Years of Veyron with 20% off

20% OFF UNTIL 1ST MARCH WITH CODE: VEYRON20 Twenty years ago, the Bugatti Veyron disrupted the automotive world. As a hypercar that redefined the impossible, it remains a celebrated icon. Own your own piece of the BUGATTI legend with 20% off....

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