Every Bugatti begins with a story. The 2026 Collection takes three of them: a spring afternoon in Monte-Carlo, the silhouette that has fronted the marque for a century, and the château at Molsheim that Bugatti still calls home. Each is rendered in heavyweight cotton and wool and cut in a relaxed, contemporary fit, with a French tricolour at the hem.
Monte-Carlo, 1929: the first Monaco Grand Prix
On 14 April 1929, sixteen cars lined up on the streets of the principality for the first Grand Prix de Monaco. The winner, driving a Bugatti Type 35B, was William Grover-Williams, entered simply as "Williams". Bugattis held six of the top nine places that day. It was a defining moment for Ettore Bugatti, and for a car that would go on to win more than 2,000 races.
The #1 Monte-Carlo pieces carry the artwork from that first race poster: La Victoire, Premier Grand Prix Automobile de Monaco, 1929. It appears in full on the back of a navy wool varsity jacket, and on a heavyweight tee and sweatshirt.
The horseshoe
Few shapes are as recognisable on the road as the Bugatti horseshoe grille. The EB Horseshoe pieces take its outline, framing "Bugatti Automobiles" in an arch across the back, with the Château Saint Jean signature and the year of the marque's founding, 1909.
Two varsity jackets, built like racing jackets
Both varsity jackets are cut from premium wool, with ribbed collars and cuffs in the French tricolour. Inside, a blue lining carries a repeating EB monogram, a detail meant for the wearer rather than the room. They sit alongside the Bolide bomber and EB puffer in our jackets and coats.
Château Saint-Jean
At Molsheim, in Alsace, the Château Saint-Jean stands at the heart of the Bugatti estate where the marque was founded in 1909. The Château Saint-Jean pieces take its name in a fine French script: a navy hoodie, a black sweatshirt and tee, and a six-panel cap with an engraved EB buckle.
Essentials, in Type 35 blue
The Essentials are the quiet foundation of the collection: an oversized hoodie and relaxed tee in a soft light blue that recalls the historic blues of the Type 35, and ribbed crew socks with the EB emblem at the cuff.
The 2026 Collection
The collection is a limited capsule for 2026 and 2027. Shop the full 2026 Collection, or explore more official Bugatti clothing.
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